Film and audiovisual producer Youssef El Aouam has spent several years developing projects at the intersection of cinema, music, and branded content.

Throughout his career, he has produced more than 100 music videos and overseen the development of large-scale audiovisual productions in both France and Morocco.

He is also the founder of Aloha Live, a media platform dedicated to live music, recognized for its original productions that showcase artists, cultural events, and destinations.

Drawing on his production expertise and international network, Youssef develops and leads ambitious projects that combine creative excellence, cultural influence, and strong media impact.